Internet of Things Strategy

A leading consumer technology company was looking to enter the Internet of Things space and needed a sound strategy to guide its initial entrance into the space.

Senior management was unsure of the current landscape of the IoT space and what the optimal strategy for entering the space given the company’s strengths.
LAACMA used its expertise in research and developed a holistic framework to simplify and segment the IoT space. From there, LAACMA conducted key interviews to determine the company’s status quo and strengths to derive the optimal strategy to enter the space.
A holistic strategy was implemented that took into account the existing portfolio, the key opportunities in the space, and the company’s strengths.